Congratulations! Your book is finished. You have boxes and boxes of books in your basement and youre wondering, Now what? You start selling your books door to door, you try friends, book stores, but there must be an easier way. There is. Its Radio and TV. These mediums can reach hundreds-of-thousands and even millions of people with one interview. I know what youre thinking (because every author thinks it)If I could only get on Oprah. Right? Admit it! I havent met an author yet who hasnt said that. But Oprah is the final Stanley Cup Game - The Masters Golf Tournament - The Superbowl - The Tour de'France. She is the best of the best. But, you CAN get on Oprah - by starting small and working your way to the big leagues. The first thing I want to show you is how to package your pitch. Radio and TV are about educating and entertaining. If you show a producer that you can do either, you have a better chance of getting a ton of Publicity for free. The number one mistake authors make when pitching to a radio or TV station for an interview is: they ask to be on the show because they have a new book. Producers dont care that you have a new book. They want listeners and viewers to stay on their station for five more minutes. IF they find something or someone who can help them achieve this, then they will put you on the radio or TV. For example, if your book deals with children not being able to socialize anymore, try packaging an idea like this:
Millions of teenagers have lost social skills because they spend too much time on their x-box or computers. Joan Smith has five tips on how to re-socialize your teen without them hating you. Do you see how that has a better chance of hooking a producer?
You identified a problem.
You told me its a big.
And you offered a solution. Once you start thinking education, problem, and solution, all while being entertainingthen Ill book you on my show! Ill See You on the Radio! Wayne Kelly |
