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Main › Companies & Business › Sales
 

Hierarchy of Persuasion

 

Author: Kurt Mortensen

Lets imagine you are the sales manager for a large company. You are in line for a vice president position, and you feel things are running well. The CEO invites you in for a meeting about the companys goals and future. You feel excited because you smell a promotion coming. The CEO is not in the mood to chitchat, so he gets right down to business. He appreciates your hard work and knows you are in line for this big promotion that will take place in the next six months; however, sales performance is not as high as he would like it to be. He wants to increase sales by 25 percent in the next three months.

When this happens, the promotion will be yours. He doesnt care how you do it; he tells you to just make it happen. He doesnt want to be bogged down with the details. He just wants you come back with the job successfully done. Do you think youll be able to pull a team together and make it happen if you dont have a solid relationship with them already? In this scenario, it would be quite late in the game to start thinking about how to get your team members to make this work, particularly if they feel like theyd just be doing it so you can get your promotion.

Look through each of the eight levels of persuasion and influence in the preceding diagram and assess whether they would be effective or not. Also, determine what the results and long-term consequences of each strategy would be. You could force or manipulate your team with threats of poor evaluations, loss of Christmas bonuses, loss of a shot at a raise or even loss of their jobs. Or maybe you could get them to do your bidding by asserting your authority over them: Im the boss; you have to do what I say. These are probably the easiest motivational methods, and they probably will get you the results you desire, but its a double-edged sword. You may get the results you need for your promotion, but youll also gain people who hate you, a nasty reputation, a loss of trust, etc. Hence, you have to decide if its worth the trade-off.

Suppose you rule these options out and move toward a more negotiation-oriented approach. You could meet with each team member one-on-one and discuss possible incentives or rewards. Lets say you offer two extra weeks of paid vacation. Wow!you see your team start hustling. The downside to this motivation is that its external. Once the reward is given, your workers go back to normal. It is highly unlikely that your team will maintain their heightened activity once the incentive is removed. Furthermore, a danger exists that rewards will become expected. Rewards become crippling when they are required to produce any movement rather than being the occasional perk. Yet another downside to this motivational approach is that you may get what you want, but it may also cost you the kitchen sink in the process. Offering incentives also communicates to your employees that they can control you.

Hopefully, youve been more long-sighted and realized that having a great relationship with your team is the best way to motivate them. With this kind of work atmosphere, you can be up front with them about your promotion without worrying about what theyll think and say about you when youre not directly over them anymore. You also wont have to beg or bargain to get their help. You always seek a winwin situation, but the ultimate commitment from your team occurs when theyll step up to the plate, no matter what, based solely on the relationship of trust and respect they have with you. This kind of allegiance takes time and trust to develop.

To be an effective leader, always seek to build these kinds of connections with your team, even when youre not under pressure for them to perform. The ideal situation is to pursue this kind of team unity not necessarily because of what you hope it will ultimately get you, but just because you care about your team and consider them worth investing your personal energy and interest in. Because your team members trust that you truly care about them as individuals, they can feel free and empowered to really give it everything theyve got and to be an enthusiastic part of the team. Under such conditions, theyre not worrying about where they stand or what your motives are. Always be concerned about the success of your team as a whole rather than how you will professionally benefit. In the long run, you will have both.

Author Bio:

Kurt Mortensen

Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation and influence. Kurt spent 15 years researching personal development and motivational psychology and is currently a professor on the university level. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. Kurt is author of Maximum Influence, an Amazon.com bestseller and is endorsed by Stephen R. Covey, Brian Tracy, Robert Allen, and Mark Victor Hansen.

?This is truly remarkable information,? said Dr. Stephen R. Covey, Author of The 7 Habits of Highly Effective People. ?It is based on solid scientific research and extensive field experience. It contains unbelievably comprehensive and fresh new angles and insights to persuasion, using immensely practical examples.?

"This is a great,? said Brian Tracy, Author of Advanced Selling Techniques. ?Magnetic Persuasion shows you how to immediately influence and persuade other people in every area of your life."

Mortensen received a bachelor?s degree in Communications/Advertising from Brigham Young University in 1992 and an MBA in Marketing and Consumer Behavior from the University of Pittsburg in 1993. He presented on the speaking circuit with Brian Tracy, Dennis Waitley, and Les Brown.

He teaches that success in every aspect of life depends on the ability to persuade, motivate, and influence others. He combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others.

?Kurt has provided the most complete work on persuasion and influence I have ever read,? said Robert G. Allen, Author of Nothing Down, Multiple Streams of Income, and The One Minute Millionaire. ?Nowhere in persuasion literature have I ever seen the art and science broken down into such thorough and easy-to-understand concepts, covering every aspect of persuasion imaginable.?

You can also reach this article by using: business sales, small business sales, sales leads for business, sales business plans, sales business
 
 
 

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