When my sales management assistant requested an update on a particular account, I didnt want to make the call. However, I knew if I didnt make the telephone call, my assistant would hound me until I had an updated status. This is one reason I love my digital assistant.

My computer dialed the telephone number and I waited. The voice over the telephone was different and friendly so I asked for Rodney. Rodney was my contact. The voice on the telephone advised me that Rodney didnt work there anymore. I was elated and happy to hear this. I think I said something like, Im really glad to hear this. You see, Rodney was my initial point contact for this account and I couldnt get past him. I was prepared to speak to Rodney in a forceful approach.

Let me back up for a minute. This account is an important account and I am confident they will be interested in my services for sales growth. From my research, I know they can use my services. All I need is an opportunity to speak with the right person. My several attempts created aggravation, since Rodney blew me off each time.

Persistence Pays Back to the call, I learned that the CEO was the voice on the telephone. Initially, my blood chilled to the core when I discovered this. However, this was my opportunity and it was the moment salespeople live for. I needed to collect myself and create a sense of interest and share my reason for calling. Fortunately, I had prepared myself for this situation and my preparation paid off. Im not really sure what I said, some of it is still a blur. It must have sounded good because, the CEO will review my materials. I was fortunate, the CEO chuckled with me on the telephone regarding my tough time getting through. The CEO told me I was now speaking with the right contact. My 30 second elevator speech paid off and I advised my sales assistant to update this accounts status to a prospect.

My attitude of confidence was high when I made the telephone call and my persistence paid off like it always does. You might say that I was lucky. I dont think so. It was simply a matter of preparation meeting opportunity. As you make your sales calls, do it with the right attitude because, preparation and opportunity will always bring luck your way.

Steve Martinez

My name is Steve Martinez and I started this business development company to eliminate sales failure. I have spent the last few decades honing my experience as a National Sales Manager, Sales Trainer, Mentor and Author of Selling. This history provides the depth of my experience and value to you as a client in the Business to Business marketplace.

I am proud to say that our innovative sales management strategies are revolutionizing sales for business to business companies. My clients are taught the advantage of building long term profitable relationships using his customized sales action plans. The results are nothing short of magical. Salespeople are able to perform twice, three times and, in some cases, ten times what they used to do before. Sales Managers enjoy the Selling Magic system as they more effectively manage and forecast sales.

I am not new to sales management, technology and sales workflow. I bring 25 years of business management consulting experience. I have been fortunate to have traveled the United States as a National Sales Manager, National Account Executive where I learned the real world lessons of sales. I've also worked for franchise organizations leading sales to a network of over 700 salespeople.

I wish I could say that sales success came easy. It didn't! I had to work at selling and learn the tough lessons. fortunately, this made me stronger and wiser. Through my experience I learned why businesses fail and why salespeople struggle in sales.

I enjoy applying these valuable lessons, focusing on teaching others how to increase sales, become more profitable using technology and following the best practices of Customer Relationship Management.

Our clients tell us, Selling Magic is a logical choice. It provides advanced business development strategies. We are certified members of the Cargill Consulting Group and the Mastermind Consulting Group. Selling Magic delivers sales management and Customer Relationship Building solutions with a suite of consulting services designed to enhance your business.

Steve is an accomplished speaker and writer for business development projects. Sales Automation, Sales Coaching and E-Marketing are his primary projects in business development.

We invite you to discover the Selling Magic approach to sales management and how Selling Magic can help you "out wit, out smart and out last, your competition."

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