Many mobile auto detailers list their company on one or two online business directory advertising websites, much like the online yellow page sites. This makes sense in many regards for such a business model, especially if it is searched by city and zip code. This improves the chances of the little mobile auto detailing company of coming up on the customers screen when they do local searches for such services. Most auto detailing companies have only 5-10 pages on their websites and thus cannot get the higher rankings of an Online Business Directory Advertising website. My company has never used such systems to advertise because we build our routes block by block and do not want onesy twosee customer call ins disrupting already efficient routes. But this is not to say that such sites do not work, only that our company specializes in mobile washing not detailing and we have regular assigned routes (the Car Wash Guys). Occasionally we have seen some competitors use these types of sites for misdirection and list their company in many areas, which they do not service to get the calls, which might normally go to competitors. This is somewhat unfortunate in that it confuses customers and provides a problematic situation for of mistrust of Internet Surfers in such directories for the future. So often the data is incorrect and something to think about when choosing the right Online Internet Business Directory Website which is best for you. You should also know that generally these Online Internet Business Directory Website systems are only good if they rank high and usually have ranking fallouts over time and do not get used as much, too many of them junk up the Internet and there is a lot of competition between them. It is wise to look around and see which sites come up first on the most likely searches that your customer might do. More companies in the South use them and the bay area then anywhere else. For certain business types they makes sense and are a good idea and $15.00 per quarter to be listed makes sense for those types of businesses. If you own a mobile auto detailing business think on this in 2006. |
