As a direct sales consultant, your hands are often tied when it comes to building your direct sales business online. Oh, yes ~ you can post ads in groups and forum BUT a direct sales blog is one of the most effective ways to attract new customers and recruits. Starting your own direct sales blog doesnt have to be intimidating! You will find that you are creating a strong online presence while honing your writing skills with your own direct sales blog. A direct sales blog is a creative and effective way to promote yourself as an expert within your niche. You can use your blog to attract new customers, keep current customers informed about your products and specials on your website. People want to buy from people they know. A blog for your direct sales business is one way to build credibility and connect with readers in a way that simply advertising cannot do! What do you put in your direct sales blog? Write about yourself, your business, your family and SHARE information about what you offer. Through casual talking (or writing in this instance) you can share what youve learned and what is happening with your company. You can post news releases and specials. You can also write reviews of different products and who might need the products you are reviewing. The key to having a business blog that works is learning to write with the customer and reader in mind. Offer information. Offer advice. Ask for feedback. Encourage readers to post comments. If you have internet advertising restrictions for your direct sales company, a blog that offers advice on how to create dramatic candle displays or how to live a toxic free lifestyle will get visitors targeted to your business without crossing any lines with your corporate restrictions. A direct sales blog is perfect for the consultant that has only a company website to promote. Dont think of it as a place to advertise but think of it as a way to display your expertise, your humor and even your professional image so people will seek you out to help solve their problems. How to start a blog I encourage most people to get their feet wet in the blogging movement with Blogger.com which is free and easy to learn. Focus your early blog posts on who you are and what you are trying to accomplish with your blog. Take the time to think about how people search for your products or services online with search engines so your blog post titles and individual posts reflect those keywords. Yes ~ thats a mouthful but its so very important that when you are putting information up on the internet that you learn how to do it effectively! |
