Imagine you're going on a blind date. You've heard wonderful things about this person, and in your heart of hearts you're thinking -- hoping -- this might just be "the one." Your heart beats a little faster as you pull into the driveway, and your stomach is all aflutter as you gingerly reach out and ring the door bell. The door opens, and suddenly you are facing one of the most attractive members of the opposite sex you've ever laid eyes on. Your breath is literally taken away. You become an instant believer in love at first sight. But your date just stands there at the door. No matter how much you chatter away, she doesn't say a word. You are not invited in. You're not even smiled at. Eventually, you give up and get back in your car. Your date goes sadly back inside, wondering why her dates always turn out the same way. You see, your date desperately wanted to go out with you, but you had no way of knowing that because she didn't speak to you. She didn't invite you in. So neither of you got what you wanted. The same sad story happens over and over on the web. Customers come to your site, hoping you are what they are looking for. But if all they see when they get there are nice graphics, the vast majority are leaving unfulfilled. Speak to them instead! Add some nice, welcoming, persuasive copy. Tell them why you are what they've been searching for. Lead them by the hand, and tell them why they should begin a relationship with you. Let them get to know you a little bit, and more and more of them will decide you are indeed exactly what they have been searching for! |
