If you sell on the internet for any amount of time, it is essential to keep track of your visitor's actions as they navigate your website. A quick look at the average website's statistics will show the internet marketer's greatest challenge - many, if not most, website visitors don't buy at their first visit. Some leave as soon as they hit your index page, while others simply abandon their shopping cart at the checkout. You don't have to constantly tweak your website content and sales copy to draw in those extra sales. Your website is not going to be perfect. There are no special words that will convert every customer or transfix stragglers. Obsessively making changes is only going to slow the growth of your business - and revenue -- down. There's an easier way to convert these visitors and generate larger orders. Adding several snippets and tools, all of which are completely automated, can substantially increase your sales. (Wouldn't you rather be watching your bank account, rather than your website stats?) Exit Pop-ups - Still Tried and True Exit pop-ups still work, even though an entire industry has been invented to get rid of them. Even the websites that sell pop-up blocking software use this exit strategy. A popup that is generated when your visitor clicks the back button on their browser is most effective. Use it as a negotiating tool. Offer them a last-chance, better price. Offer them a freebie. Give them the chance to come back to your website by telling them about your free newsletter or e-course. Just make sure you offer them something. Offer Financing Options - and larger-ticket products Those late night infomercials on television really make sales - simply by breaking down what seems like a hefty sum into a manageable, monthly payment. Bundle several of your products and create an option for monthly billing. Not only will your customers buy more in the long run, but your shopping cart company will handle the logistics. You'll get a recurring income, and your customers will have a more manageable payment option. Sell from your thank you page Once your customers have ordered from your website, it's a great time to point out other products, services, and sites that they may be interested in. After all, they've already trusted you once, and they still have their credit card in hand. Leverage your thank you page to include your affiliate codes, links to your other sites, and recommended products once they've ordered. Sell from your confirmation page If you offer free ebooks, courses, or newsletters, why not take the time to set up a confirmation page that leads your customers to your paid products? They have to wait a few minutes to get your opt-in email anyway. Let them know that they have a few minutes to wait, and invite them to learn more about your products. (While you're waiting for your free report, why not learn more about an exciting opportunity in ____? is a great way to transition the reader to a long sales letter.) The longer they read, the more likely they'll buy, so it's a good idea to create some enticing long sales copy for this purpose. Survey your AWOL shopping carts |
